“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” -Howard Schultz We have entered the year 2020, more than ever consumers like you and I are presented countless options of products and services. The competition […]
Branding or Marketing? Read More »
Here we are at the tail end of 2019 and in just a couple of weeks, we’ll be entering 2020. Feeling old yet? The first time when I heard about 2020 was in primary school, so many promises made regarding what we’ll achieve as a country by 2020. Some are fulfilled and others not so
When it comes to content creation, we will have tons of ideas for it. Tons. That’s the curse and blessings of the fellow creatives. But, what about the execution? Who is going to create the content that you’ve just imagined in your head? We may be way too busy and most of the time these
Sarawakian’s Must-Have Tools for A Successful Content Marketing In 2020 Read More »
The world has evolved and will continue to evolve as long as there is technology. A good instance of this is the development of the atomic bomb to its upgrade into the nuclear bomb or the discovery of the electric telegraph to upgrade into the mobile devices we all use today. At each point in
Year 2020: Businesses in Sarawak Need to Have Regular Online Presence to Survive. Read More »
Public relations students of the Department of Marketing in the Faculty of Business of Curtin University Malaysia (Curtin Malaysia) had the opportunity to gain insights into public relations practice in a talk by public relations consultant and Curtin alumnus Agnes Nyelang recently. In her talk entitled ‘The Journey from Corporate to Consultancy’, Agnes, who now
Gaining insights into PR practice from Agnes Nyelang Read More »
Although it may be hard to believe, we have another year behind us and a new year still fresh on our doorstep. This is great news for digital marketers who have been looking back and making note of what trends and strategies worked out in 2018 as there’s still plenty of time to prepare for
Social Media Trends to Watch For in Malaysia For 2019 Read More »
Pantone Colour Institute has announced the colour of the year. The institute has been forecasting the ideal colour that reflects the year since the 2000s. In 2021, Pantone selected two colours of the year; 17-5104 Ultimate Gray and 13-0647 Illuminating that conveys a message of strength and hopefulness. But this year, Pantone returns with a
All About The Pantone Colour of the Year: Very Peri Read More »
We have reached the last few days of 2021; for me, it’s been a long year. Sadly, this year has been one with few gatherings and less travel. Since we’ve been stuck inside, we’ve been glued to our gadgets, especially our smartphones, to stay connected and updated with the latest news. In this fast-paced world,
Most Googled Keywords Around the World 2021 Read More »
Never miss important dates and plan all your awesome content ahead to post regularly across all platforms. Another year has gone by! Despite the challenging year, we are still surviving! More than ever, it has changed the business landscape where online presence is king! I’m sure you can find great use in this calendar especially
2022 Calendar is Finally Here Read More »
