Pantone Colour Institute has announced the colour of the year. The institute has been forecasting the ideal colour that reflects the year since the 2000s. In 2021, Pantone selected two colours of the year; 17-5104 Ultimate Gray and 13-0647 Illuminating that conveys a message of strength and hopefulness. But this year, Pantone returns with a single colour.
PANTONE 17-3938 Very Peri is very captivating seeing that it’s the first brand new colour in Pantone’s history of the Colour of the Year. Pantone describes Very Peri as a representation of the transition period that the world has been experiencing ever since the pandemic started, how the digital and physical lives have merged in revolutionary ways.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet and red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” said Pantone Colour Institute’s Executive Director Leatrice Eiseman.
In addition, Pantone released official Very peri colour palettes namely, “Balancing Act”, “Wellspring”, “The star of the show” and “Amusements”. Each colour palette contains eight different colours making Very peri the highlight.
From a psychological perspective, the colour purple represents wisdom, independence, extravagance, grandeur, and devotion. While some say people who wear purple clothes or accessories radiate a mysterious vibe.
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.” – Pantone
Pantone’s 2022 colour of the year is versatile, making it an excellent choice for business branding. Very Peri is suitable for brands from various industries such as fashion, technology, food, creative arts, beauty, graphics, packaging, home furnishings and more. Also, good news for Windows users, Microsoft has partnered with Pantone this year which allows the users to download the PANTONE 17-3938 Very peri theme in their browsers!
Colours are always one of the most essential forms of expression and communication. Plus, factors such as social influences, trends forecast, colour consulting, social-economic conditions, colour psychology and other components were taken into consideration while creating a new colour every year. Hopefully, this colour will inspire you to be bolder and more creative in expressing yourself.
Are you ready to see more creations that are inspired by the colour of the year 2022? Which Pantone’s colour palette is your favourite? Let us know in the comment section below.